Study Shows Business Blogging Leads to 55% More Website Visitors

If you blog, you know that it’s good for your business.

But how – and how much – business blogging is best?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages

Take a look for yourself in the graphs here: Study Shows Business Blogging Leads to 55% More Website Visitors.

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