13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool

content management and marketing for thought leadership

Heidi Cohen writes:

Most business blogs are boring. Lacking any sign of vitality, their posts are filled with corporate speak and promotions that no prospect would waste their time reading. As a result, many business executives consider blogs a cost of doing business that doesn’t generate revenue.

If this sounds like your organization’s blog, help is here in the form of thirteen targeted tactics to instill your blog content with life and prospect engagement.” Get the answer here: 13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool | Heidi Cohen.

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