Should You Curate Content? The Essentials Every Content Marketer Needs to Consider

create vs. curate, managing the wave, CMIMark Sherbin has an excellent post on curation that I wanted to share with you…

There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content?

According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” Sounds straightforward enough.

But one thing’s for sure: curation as a strategy is divisive. Content purists like Mark Schaefer believe the risks outweigh the benefits. Mathew Ingram of GigaOm thinks there’s no difference between curation and aggregation. On the flip side, curation evangelists like Steve Rosenbaum and Pawan Deshpande are spreading the good word.

Who the hell should you believe?

Content curation certainly isn’t the marketing demon-spawn purists make it out to be. But like any marketing strategy, deciding whether to implement it requires a clear look at whether or not it aligns with your business needs and goals.

Source: Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute

You can go to the source and read the rest of the article, but I’ll be curating some thoughts on his article throughout the week this week – it’s that rich!

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