An Introduction to 7 of the Most Popular Social Networks for Business; LinkedIn

Let’s look at what HubSpot has to say about LinkedIn, the ‘buttoned down’ network:

Getting to Know LinkedIn, The Professional

LinkedIn has a very distinct personality. It’s the most suited-up network, generally rather conservative, and reserved for business-focused conversations. For B2B companies, LinkedIn is an incredibly valuable channel. In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Since LinkedIn users are generally in a business-focused mindset, lead generation content that’s extremely valuable and provides a solution to a common problem in your industry can work incredibly well.

LinkedIn’s Superpower

Use LinkedIn to target other businesses — if that’s your goal, of course. Use your content to provide solutions to business-related problems, and people will naturally share your content in an attempt to boost their own clout, not to mention click your content so you can generate more leads. Don’t be afraid of posting white papers and reports here, either — this is the type of content that typically performs quite well on LinkedIn.” Get the rest here: An Introduction to 7 of the Most Popular Social Networks for Business.

Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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