Why Blogging Is Even More Critical In the Age of Social

English: John Jantsch

John Jantsch has a brilliant post on the efficacy of blogging. He writes:

Using blogging software is not a trend or tool or even a behavior, it’s the single most important marketing element of your Total Online Presence and attempting to build a business today without using blogging software as your foundation is simply indefensible.

No matter what the excuse – we don’t have the time, we don’t know what to write, we tried it once, our customers don’t read blogs, our dog ate it – the cost of not actively creating and housing valuable content online is too high and you are absolutely kidding yourself if you think engaging prospects on Google+ with the occasional profound bit of banter is enough.” Get the rest of John’s perspective here: Why Blogging Is Even More Critical In the Age of Social.

I agree with John that blogging is THE most important aspect of your online presence and it is the cornerstone of my ‘e1evation workflow’ and I outlined the process here earlier this week. Comment or connect if you’d like to know more about how to apply blogging to your inbound marketing…

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