Blogging to Become a Thought Leader
Spencer Power writes:
People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought leadership is not who is the most popular. It is more about innovation, guidance and expertise. If you have created a presence or become a recognized source of guidance in your industry, you may already be on your way to thought leadership. Your blog is an important tool in building thought leadership, whether you’ve decided to be a leader in your industry or work on building your brand. With a blog, you have control of both your strategy and content, to become the go-to person in your area of interest.” Get more here: Blogging to Become a Thought Leader.