How To Make The Case For Content Marketing
Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the costs.
Here’s an infographic that makes the business case for Content Marketing. It includes fun quotes related to an otherwise serious case. Please feel free to print it out and show it to your boss or management team (with attribution of course!)” There is a lot more data in Heidi’s original post. Get the rest here: [INFOGRAPHIC] How To Make The Case For Content Marketing | Heidi Cohen.