Questions we ask before we trust your new idea

The ever brilliant Seth Godin sheds some light on the issue of trust in the buying decision:

Questions we ask before we trust your new idea

Who are you?

Do I trust you?

Am I afraid of it?

Will this work for me?

Who says it’s important?

What will my peers think?

These are all variations of one complicated thread: how will this process make me feel?

Even though that’s all we care about, marketers seem to think it’s fine to spam, fine to focus on specs and important to talk mostly about price.

via Seth’s Blog: Questions we ask before we trust your new idea.

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