Most people

Seth Godin writes: Most people don’t care enough to make a difference. Most people aren’t going to buy that new thing you’re selling. Most people are afraid to take action. Most people are… Continue reading

Questions we ask before we trust your new idea

The ever brilliant Seth Godin sheds some light on the issue of trust in the buying decision: Questions we ask before we trust your new idea Who are you? Do I trust you?… Continue reading

How to Energize Your Social Content Marketing Strategy

Could it be as simple as listening to and understanding your customers? Ashley Zeckman has a thought provoking post that I’d like to share with you: Do you understand the consumer? Who is… Continue reading

The business marketer’s guide to Instagram

The business marketer’s guide to Instagram – Holy Kaw!.

Apple Beak Candy Ball Belly

Get more laughs here: Apple Beak Candy Ball Belly | Bizarro Blog!.

Churches And Social Media: A Match Made In Heaven

All types of organizations have embraced social, from political to corporate… and yes, even religious. Churches across the US were surveyed on their social media use for this infographic from Christian-based digital marketing… Continue reading

No-Cost Social Media Listening Tools

I recommend setting up a newsfeed that you can peruse on a daily basis.  I would include competitors’ blogs, sector blogs, internal blogs, news feeds, and any other online information you want to… Continue reading

Expand Reach of Your Press Release With Pinterest

This is interesting: Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd… Continue reading

Blogging to Become a Thought Leader

Spencer Power writes: People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought leadership is… Continue reading

It’s More Important to Be Kind than Clever

Bill Taylor writes this for the Harvard Business Review: One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam… Continue reading

Homebase, outposts and curation…

A couple of weeks ago I posted this flowchart as an attempt to document for others what it is that I do for myself… Here are some additional thoughts on the topic… Comment,… Continue reading

How To Make The Case For Content Marketing

Heidi Cohen writes: Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like with any other project or initiative vying for corporate resources. Fortunately, when it… Continue reading

The Twitter account showdown; Obama vs. Romney